Saudi Arabia ‘poised for main world media position,’ says Telfaz11 CEO Alaa Fadan
DUBAI: Saudi studio Telfaz11 and the Kingdom’s media manufacturing hub NEOM signed a deal this month to cooperate on a minimum of 9 TV and movie productions over the following three years.
“We’re thrilled to embark on this partnership with NEOM and to be a part of their mission to create a brand new world-class media hub in Saudi Arabia,” Telfaz11’s CEO Alaa Fadan informed Arab Information not too long ago.
The partnership “reemphasizes Telfaz11’s core imaginative and prescient and DNA of investing within the inventive tradition” and offers the corporate with “new alternatives for development and innovation,” he added.
Two function movies and one TV sequence are already in improvement, and some different tasks have been recognized as effectively, he stated.
Telfaz11 has “a wealthy slate of tasks mapped out for the following three years” and can work with NEOM to pick out which tasks can be rolled out as a part of the deal, Fadan stated.
Past manufacturing, the corporate would even be organising an workplace in NEOM by the tip of the yr, which is “a part of a strategic transfer that can facilitate our imaginative and prescient for enlargement within the Kingdom,” he stated.
Telfaz11’s bodily presence in NEOM will permit it to “improve collaboration with different business companions, improve information sharing, and entry state-of-the-art amenities,” he added.
Lastly, the 2 entities will work on “multi-disciplinary expertise improvement packages” as a part of the partnership, “making a vibrant expertise pool throughout the worth chain and powerful profession alternatives for graduates,” Fadan stated.
They’ll work with nationwide and worldwide consultants to plan packages throughout completely different areas of movie manufacturing together with scriptwriting, on-set manufacturing coaching and extra.
Because the streaming surroundings turns into extra cluttered, audiences are in search of native, high quality content material making it ever extra necessary for the Center East, and Saudi Arabia specifically, to foster native expertise, he stated.
“We’re on the epicenter of an enormous funding in streaming, driving MENA’s explosive leisure development and we see this driving a rise in funding in native content material,” stated Fadan.
“Because the demand for high quality content material rises, it reinforces the significance of our work and motivates us to repeatedly elevate the bar when it comes to creativity and manufacturing worth,” he added.
Telfaz11 has witnessed the streaming increase firsthand. It was among the many first native firms to signal a take care of Netflix. In 2020, the streaming big inked a pact to provide eight movies by Telfaz11 after a profitable partnership on the studio’s short-film assortment “Six Home windows within the Desert.”
For Fadan, the partnership with Netflix “presents a big milestone in selling native storytelling and elevating the visibility of Saudi and Center Jap content material worldwide.”
It’s, nevertheless, not limiting itself to solely Netflix and taking a “versatile method to content material creation and distribution” that features partnering with numerous platforms, to cater to a wider set of audiences with a various content material combine, he defined.
YouTube and different social media platforms are necessary to the corporate, which has almost 3.5 million subscribers on the video-sharing channel in addition to a partnership with MBC’s streaming platform Shahid for digital content material.
“Our collaborations with these platforms exemplify our dedication to reaching audiences by means of numerous channels,” Fadan stated.
Since its inception in 2011, he added, Telfaz11 has been on “a mission to domesticate the voice of Saudi and empower native inventive expertise within the area.”
The studio has been working to “unlock the potential of Saudi Arabia’s inventive economic system, and generate new alternatives for actors, filmmakers, screenwriters, and content material creators,” he added.
The Kingdom’s inventive economic system is poised for achievement with main investments within the media, movie and leisure industries.
“This improvement has sparked a surge within the demand for high quality content material, creating alternatives for manufacturing firms like ours, Telfaz11, to contribute to the burgeoning movie business within the Kingdom,” Fadan stated.
Greater than 30 productions have been shot in NEOM alone over the previous 18 months, together with “Desert Warrior,” “Dunki” and “Rise of the Witches.”
Final yr, the Saudi Movie Fee introduced the Daw funding program devoted to supporting native productions and expertise. And this yr Saudi Arabia’s Cultural Improvement Fund launched a $234-million Movie Sector Financing Program in addition to a $100-million movie sector fund to foster the expansion of home media.
These are just some of the initiatives introduced by the Kingdom, and because of this, “Saudi Arabia is poised to play a big position within the world media panorama, each in content material creation and manufacturing,” Fadan stated.
“The nation has made outstanding strides in recent times, pushed by visionary initiatives specializing in creating the media and leisure sectors,” he added.
In 2021, Saudi drew $238 million in box-office income in comparison with solely $112 million in 2019, in keeping with analysis agency Omdia.
Furthermore, box-office revenues within the Kingdom are forecast to surpass $1 billion by 2020 making it one of many world’s top-20 cinema markets, in keeping with one other report.
“The mixture of numerous storytelling, technological developments, and elevated worldwide collaborations positions Saudi Arabia as an rising power throughout the world media panorama,” stated Fadan.