LONDON: Who knew a Barbie film might trigger such chaos? Greta Gerwig’s upcoming movie concerning the iconic doll required a staggering quantity of pink paint, a lot in order that it worn out a whole firm’s international provide.
In a current interview with the American design journal Architectural Digest, the director, along with manufacturing designer Sarah Greenwood and set decorator Katie Spencer, spoke concerning the development of “Barbieland,” a whimsical world the place every part, from roads to lampposts, is roofed in fluorescent pink.
Through the interview, Greenwood, a six-time Oscar nominee, revealed that “Barbie” prompted a world pink paint scarcity.
“The world ran out of pink,” she declared.
Whereas some media retailers ran with the story, Lauren Proud, vp of world advertising and marketing at Rosco, the paint firm utilized by the movie, supplied some perspective to the Los Angeles Occasions.
Proud confirmed that the movie “used as a lot paint as we had,” however defined that the “Barbie” manufacturing coincided with international provide chain points throughout COVID-19 and excessive climate in Texas, which impacted the supplies wanted for the paint.
“There was this scarcity after which we gave them every part we might — I don’t know they’ll declare credit score,” Proud stated, however admitted: “They did clear us out on paint.”
Gerwig informed Architectural Digest that the eye-popping pink was key to “sustaining the ‘kid-ness’” of the movie’s aesthetic.
The “Barbieland” design drew inspiration from the Kaufmann Home in Palm Springs, Wayne Thiebaud work, film “Pee-wee’s Huge Journey,” and “An American in Paris.”
Gerwig stated: “I wished the pinks to be very vivid, and every part to be nearly an excessive amount of,” emphasizing her want to seize the essence of what made her fall in love with Barbie as a baby.
“Why stroll down stairs when you’ll be able to slide into your pool? Why trudge up stairs while you take an elevator that matches your costume?” stated Gerwig.
Fortunately, the set designers managed to safe simply sufficient paint for manufacturing, which largely came about at Warner Bros Studios Leavesden within the UK.
The star-studded “Barbie” film options an A-list forged together with Margot Robbie as Barbie, Ryan Gosling as Ken, and an ensemble forged together with Will Ferrell, Simu Liu, Dua Lipa, Helen Mirren, Issa Rae, America Ferrera, Kate McKinnon, Michael Cera, and Ncuti Gatwa.
After preliminary rumors of a doable ban within the Center East and North Africa area, the manufacturing home confirmed that one of the anticipated movies of the yr can be launched in cinemas worldwide on July 21.