Rework journal: Rework proud to announce MEA 2023 winners – 2023

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With the Rework Awards MEA having been celebrated within the Center East and Africa area for the previous decade, Rework is delighted to as soon as once more reveal its checklist of winners. As at all times, Rework’s winners mirror the transformative energy of brand name technique and design and the awards recognise finest observe in company, product and international model improvement work.

Together with being awarded a exceptional 4 Golds, two Silvers and three Bronzes, Charles Zuber and Model Lounge capped off a profitable night by being awarded the celebrated ‘Grand prix’. The branding undertaking for the watch and jewellery atelier blew judges away, who had been significantly impressed by its “daring” nature and skill to attach with its target market, unquestionably making it the star performer on the night time.

Additionally having a profitable night on the luxurious, five-star Raffles Dubai resort, Proper Grain and Gene Branding picked up golds in ‘Greatest naming technique’ and ‘Greatest visible identification from the meals and beverage sector’, earlier than being introduced because the ‘Greatest total visible identification’ winner. The undertaking, which sought to present the brand new grab-and-go bakery a robust identification, caught judges’ eyes for being “authentic, lovely and splendidly executed”.

One other massive winner, capping off a memorable night time in Dubai, was Nakheel and Ochre, whose efforts gained them three Golds, two Silvers and three Bronzes. All entries had been assessed by Rework’s esteemed panel of judges, who this 12 months hailed from the likes of Sky Information Arabia, PepsiCo and Etihad Airways. The judges rigorously scoured every undertaking earlier than concluding their respective deserves.  

Andrew Thomas, publishing editor of Rework journal and founding father of the Rework Awards, says, “For the previous 10 years, the Rework Awards has benchmarked one of the best of brand name technique, creativity and design within the Center East and Africa area. I wish to thank everybody who has supported the Rework Awards, whose work over that point has made it such an emphatic success. Tonight’s ceremony actually demonstrated the transformative energy of brand name technique and design, and we stay up for carrying on these celebrations over the following decade.”  

Rework would additionally wish to thank our sponsor Precept World and our supporting accomplice PRCA MENA, whose terrific assist helped make this night attainable.

The winners had been introduced on the lavish Raffles Dubai resort.

The total checklist of winners is as follows:

 

CONTENT

 

Greatest use of a visible property

Gold – Hayat Biotech and Model Lounge

Silver – Dubai Holding and BOND

Bronze – Nakheel and Ochre

Bronze – Radio Bahrain and Unisono

Bronze – Sahtin Handle Eating places and Commerce with The Inventive Union

Extremely counseled – Al Hallab Road and The Inventive Union

 

Greatest model structure resolution

Gold – Nakheel and Ochre

Silver – ADNEC Group and All About Manufacturers

Bronze – Katara Hospitality and Hilton with The Inventive Union

Extremely counseled – Abdulla Al Ghurair Basis and Model Lounge

Extremely counseled – Dubai Holding and BOND

 

Greatest use of copy fashion or tone of voice

Gold – Hayat Biotech and Model Lounge

Silver – Otto and Ochre

Bronze – Charles Zuber and Model Lounge

Bronze – Radio Bahrain and Unisono

Extremely counseled – Careem and Mana Inventive

 

Greatest model expertise

Gold – Otto and Ochre

Gold – Siemens and KNOW Inventive

Silver – District 2020 and Ochre

Bronze – Charles Zuber and Model Lounge

Bronze – Chicos and Electrical Model Consultants

Extremely counseled – Proper Grain and Gene Branding

 

Greatest use of packaging

Gold – PepsiCo Design & Innovation – Pepsi MO Can LTO

Silver – Charles Zuber and Model Lounge

Bronze – PepsiCo Design & Innovation – Pepsi x MO

 

Greatest wayfinding or signage

Gold – Abu Dhabi Early Childhood Authority (ECA) and ADinB

 

Greatest use of audio branding

Gold – Aramco and MassiveMusic

Silver – alrajhi financial institution and MassiveMusic

Silver – Go to Saudi and Sixième Son

Bronze – 360 ONE and Ochre

 

 

Greatest use of typography

Gold – Charles Zuber and Model Lounge

Silver – Nakheel and Ochre

Silver – Watania Takaful and OHI Leo Burnett

Bronze – Al Manahil Funding, KSA and Keane

Bronze – Division of Tradition and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB

Extremely counseled – The Ministry of Human Sources and Social Growth (HRSD) with Zan Company

 

Greatest place or nation model

Gold – Atlantis Dubai and FutureBrand

Silver – Bilaj Al Jazayer and Unisono

Bronze – Sharjah Commerce and Tourism Growth Authority with Skyne

 

Greatest expression of a model on social media channels

Gold – Pizza Hut Center East and Energy League Gaming (PLG)

Silver – Charles Zuber and Model Lounge

Bronze – Emirates Growth Financial institution and LivingRoom Communications

Extremely counseled – Abu Dhabi Early Childhood Authority (ECA) and ADinB

 

PROCESS

 

Greatest exterior stakeholder relations throughout a model improvement undertaking

Gold – Household Growth Basis and ADinB

Gold – FANN Media Discovery Platform and Model Lounge

Silver – Hayat Biotech and Model Lounge

Bronze – Charles Zuber and Model Lounge

Extremely counseled – Abdulla Al Ghurair Basis and Model Lounge

 

Greatest inner communications throughout a model improvement undertaking

Gold – Morouj Commodities and Skyne

Silver – Infracorp and Unisono

Bronze – SOLV and ADinB

 

Greatest implementation of a model improvement undertaking

Gold – Dubai Holding and BOND

Silver – Household Growth Basis and ADinB

Bronze – Dibba Bay Oysters and Skyne

 

Greatest localization of a global model

Gold – Atlantis Dubai and FutureBrand

Bronze – Franklin Templeton

 

STRATEGY

 

Greatest inventive technique

Gold – Charles Zuber and Model Lounge

Silver – 360 ONE and Ochre

Silver – FANN Media Discovery Platform and Model Lounge

Bronze – Bilaj Al Jazayer and Unisono

Bronze – Nakheel and Ochre

Extremely counseled – Impactiv and Model Lounge

 

Greatest model evolution (enterprise)

Gold – iLearning Engines and Liwa Content material Pushed

Silver – Signature Residing and Skyne

Bronze – ADNEC Group and All About Manufacturers

Bronze – Mubadala Vitality and Omnia

Extremely counseled – Majan College School and Zeenah

Extremely counseled – Quantum ESCO Saudi and Skyne

 

Greatest model evolution (client)

Gold – FANN Media Discovery Platform and Model Lounge

Silver – Freshqa and The Inventive Union

Silver – Morouj Commodities and Skyne

Bronze – Watania Takaful and OHI Leo Burnett

 

Greatest model evolution (company)

Gold – Nakheel and Ochre

Silver – Morouj Commodities and Skyne

Bronze – ADNEC Group and All About Manufacturers

Bronze – Al-Dabbagh Group and Bladonmore

Bronze – OHI Group and OHI Leo Burnett

Extremely counseled – Abdulla Al Ghurair Basis and Model Lounge

 

Greatest strategic or inventive improvement of a brand new model

Gold – Charles Zuber and Model Lounge

Silver – Beban and Limefish Design

Silver – Otto and Ochre

Bronze – Al Manahil Funding, KSA and Keane

Bronze – Ministry of Tradition and Accenture Tune

Extremely counseled – Impactiv and Model Lounge

Extremely counseled – TGT Diagnostics

 

Greatest improvement of a brand new model inside an present model portfolio

Gold – Dubai Holding and BOND

Silver – Al Masaood Group and All About Manufacturers

Bronze – Abu Dhabi Early Childhood Authority (ECA) – Youngster Information and ADinB

Bronze – Abu Dhabi Early Childhood Authority (ECA) – Leaders for Affect and ADinB

Bronze – Ministry of Tradition and Accenture Tune

Extremely counseled – TGT Diagnostics

 

Greatest naming technique

Gold – Proper Grain and Gene Branding

Silver – Support Medical and Zan Company

Silver – SOLV and ADinB

Bronze – 360 ONE and Ochre

Bronze – Beban and Limefish Design

Extremely counseled – Dubai Holding and BOND

 

TYPE

 

Greatest company rebrand following a merger or acquisition

Gold – Watania Takaful and OHI Leo Burnett

Bronze – Franklin Templeton

 

Greatest model improvement undertaking to mirror a change of mission, values or positioning

Gold – Abdulla Al Ghurair Basis and Model Lounge

Silver – ADNEC Group and All About Manufacturers

Bronze – Franklin Templeton

Bronze – Yaqeen Capital and Skyne

Extremely counseled – OHI Group and OHI Leo Burnett

 

Greatest model consolidation

Gold – The Palmyard Resort – Amriya Group and Interstate Inventive Companions

 

Greatest employer model

Gold – Dubai Airports and KNOW Inventive

Bronze – Zan Company

 

SECTOR

 

Greatest visible identification by a charity, NGO or NFP

Gold – Ghoroos and Zan Company

Silver – Islamic Solidarity Fund for Growth and Proctor + Stevenson

Bronze – Abdulla Al Ghurair Basis and Model Lounge

 

Greatest visible identification from the schooling sector

Gold – FANN Media Discovery Platform and Model Lounge

Silver – APG Faculty and inovaline

Bronze – Majan College School and Zeenah

 

Greatest visible identification from the vitality and utilities sector

Gold – Mubadala Vitality and Omnia

Gold – TGT Diagnostics

Silver – Al Masaood Group and All About Manufacturers

 

Greatest visible identification from the monetary providers sector

Gold – Infracorp and Unisono

Silver – Zenda and KNOW Inventive

Bronze – Argos Experience Comptable and ADinB

Bronze – First Abu Dhabi Financial institution and FutureBrand

Bronze – Watania Takaful and OHI Leo Burnett

Extremely counseled – 360 ONE and Ochre

 

Greatest visible identification from the FMCG sector

Gold – Morouj Commodities and Skyne

Silver – Sahtin Handle Eating places and Commerce with The Inventive Union

 

Greatest visible identification from the meals and beverage sector

Gold – Proper Grain and Gene Branding

Silver – Magna Hospitality Administration LLC and Keane

Silver – Morouj Commodities and Skyne

Bronze – ERTH Restaurant and Latitude

Bronze – Hilton Backyard Inn and Keane

Extremely counseled – PepsiCo Design & Innovation – 7UP x Ramadan 2022

 

Greatest visible identification from the healthcare and pharmaceutical sector

Gold – Hayat Biotech and Model Lounge

Bronze – Support Medical and Zan Company

 

Greatest visible identification from the skilled providers sector

Gold – ADNEC Group, Capital Catering + Companies and All About Manufacturers

Silver – ALN with Model Husl and The Contented Company

 

Greatest visible identification from the property, development and amenities administration sector

Gold – Nakheel and Ochre

Silver – SOLV and ADinB

Silver – The Palmyard Resort – Amriya Group and Interstate Inventive Companions

Bronze – Al Manahil Funding, KSA and Keane

Bronze – Edamah and Unisono

Bronze – Signature Residing and Skyne

Extremely counseled – Saada and Unisono

 

Greatest visible identification from the general public sector

Gold – Nice Arab Minds and Abjad Design

Gold – Ministry of Tradition and Accenture Tune

Silver – Household Growth Basis and ADinB

Bronze – Tamkeen (Labour Fund)

 

Greatest visible identification from the retail sector

Gold – Charles Zuber and Model Lounge

Silver – Dubai Holding and BOND

 

Greatest visible identification from the sports activities and leisure sector

Gold – Yabeela and Unisono

Silver – Seef Leisure and Unisono

Bronze – Bahrain Rugby Federation and Unisono

 

Greatest visible identification from the know-how, media and telecommunications sector

Gold – Radio Bahrain and Unisono

Silver – Beban and Limefish Design

Silver – Ministry of Tradition and Accenture Tune

Bronze – Division of Tradition and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB

Bronze – FANN Media Discovery Platform and Model Lounge

Extremely counseled – iLearning Engines and Liwa Content material Pushed

 

Greatest visible identification from the transport and logistics sector

Gold – Otto and Ochre

Bronze – Careem and Mana Inventive

 

Greatest visible identification from the journey and tourism sector

Gold – Bilaj Al Jazayer and Unisono

Silver – Atlantis Dubai and FutureBrand

Bronze – Katara Hospitality and Hilton with The Inventive Union

Extremely counseled – ADNEC Group and All About Manufacturers

Extremely counseled – Earth Motels and Sputnik Floyd

 

Greatest total visible identification

Winner – Proper Grain and Gene Branding

 

Grand prix

Winner – Charles Zuber and Model Lounge



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