The High 10 Rental Cameras: full report


Learn the Televisual High 10 Rental Cameras report in full

The digital camera rental homes are hoping for yr forward in 2023 after an unstable 2022 that was hit with world gear provide points

The way it Works

Originally of the yr, Televisual despatched survey types to a variety of digital camera rent firms. Every was requested to record their 5 most rented cameras of 2022, together with the share of hires every mannequin acquired. An total rating of essentially the most rented fashions was then created by multiplying the common proportion utilization of every mannequin by what number of rent firms listed it of their high 5.

Scroll down for the total high ten

There’s a good quantity of optimism round for the yr forward within the digital camera rental market. “I’m hoping for a busy yr,” says Bluefin. “Everybody appears to be busy or choosing up quick.” Movies at 59 too says, “the development nonetheless appears to be a buoyant rental market with the promise of one other busy yr.”

No Drama says that “judging by the visibility of upcoming work we have already got in February, March and April, it appears like being one other very busy yr within the North and Scotland.”

Procam Take 2 notes that “the yr has simply began, and we’re already seeing some actually thrilling tasks on the horizon. With extra HETV collection and options getting the greenlight, it appears like it is going to be a particularly busy panorama throughout all genres.”

“2023 is already shaping as much as be one other busy yr giving us the arrogance to spend money on extra package,” studies The Package Room and VMI hopes for “a extra steady yr than final if geopolitical points get sorted.”

However there’s a sense that manufacturing demand may go both means.

“I assumed that in the beginning of final yr, 2023 could be the yr that every part is again on observe. However with the worldwide occasions that punished the financial local weather worldwide in 2022, it’s unhappy to say that 2023 may very well be the worst yr of all of them,” says Alias Rent.

New day additionally worries about “purchasers slicing again on spending as manufacturing budgets are trimmed.” Dynamic feels that “2023 shall be an fascinating yr. 2021 was an enormous yr for nearly everybody within the business. 2022 was very a lot of a actuality verify, the brand new regular wasn’t regular in any case. 2023 shall be way more of a barometer for the well being of the business than the earlier two years post-covid.”

And even when demand continues to be excessive, Video Europe says its concern for the digital camera rent enterprise is “over saturation. There appears to be an ample quantity of drugs within the market proper now. The query I preserve asking myself is, is there sufficient demand to fulfil provide, I suppose solely time will reply that query!”

One specific downside that’s confronted the digital camera rental market not too long ago has been the problem in merely getting maintain of latest package within the first place. “The previous yr was affected by provide chain and inventory availability points throughout the board,” says S+O. “Hopefully these points will progressively fade away in 2023, as suppliers get on high of backlogs.”

Mediadog too says that “getting maintain of cameras isn’t straightforward with what’s happening on this planet so, for the time being, nobody is aware of when they may obtain their orders. Getting an FX6 was laborious this yr as is getting the Arri 35. Hopefully this may change subsequent yr.”

In our High 10 this yr, there hasn’t been seismic change within the cameras most in vogue and, whereas there was a reshuffle, older fashions nonetheless survive. “We nonetheless can’t imagine it however the demand for our FS7 fleet nonetheless stays extremely robust, so we received’t be eliminating them in a rush,” says Run Rent. Movie Retailer Rental says, “the Alexa Mini stays as well-liked as ever. After the discharge of the Mini LF and now the Alexa 35 there was dialog about its longevity, however as an S35 digital camera that many ops are used to working with it continues to carry out effectively within the rental market.” Shoot Blue too says “the Alexa Mini has proved that it’s nonetheless related and in demand.” ProVision says, “the Venice appears to have held agency throughout 2022 as a staple selection for 4k+ manufacturing.”

On the excessive finish although, a lot of the pleasure is concerning the uptake of the Venice MkII and notably the brand new Alexa 35. Origin says it expects “a surge in demand for the brand new Alexa 35 and Venice MkII in 2023 – particularly inside Pure Historical past.”

Verve studies that “everybody may be very excited by the Alexa 35 and there was a big funding throughout most rental homes we’ve got spoken with.” 247Kit.television says purchasers are “wanting ahead to getting their palms on our long-awaited Arri S35.”

However the transcendence of the S35 may very well be a sluggish burn. “Though the Alexa 35 was arguably one of the anticipated business bulletins in recent times, we don’t anticipate it to right away take over on these ongoing reveals which have been used to hiring Alexa Mini cameras,” says S+O. And, says Dynamic, “it’s a unbelievable digital camera with nice color science however I’m wondering how lengthy it is going to preserve DP’s curiosity earlier than they return to the Full Body look we’ve all turn out to be accustomed to.”

For a lot of, the true information is the explosion in lens selection over current years. “The alternatives of lenses out there now could be unprecedented,” says ProVision. “With an abundance of latest lens producers coming to fruition rivalling the long-established producers, and the re-housing choices bringing new/previous optics to the market, the optical selection is infinite.”

As Movie Retailer Rental factors out: “As a lot as digital camera producers push their newest improvements, and as a lot as we within the business pore over them, the fact is that the informal viewer will solely discover a stylistic selection because of lens choice,”

“We’re discovering that with the diminishing variations between cameras there’s a actual emphasis on lens selection and filtration,” says Shoot Blue. “There was a flurry of classic lens choices which our customers actually need to reap the benefits of. For cinematography lenses, there’s a enormous selection and the dialog with our purchasers is often extra centred across the lenses than the digital camera. Maybe a high 10 lens rental survey for subsequent yr!”



01- Sony FX9


Common Day Fee £237

High 5 rent from 247Kit.television, Alias Rent, Bluefin, Filmstore Rental, Hotcam, New Day, No Drama, Origin, S+O Media, Shoot Blue, The Package Room, The London Digicam Firm, Verve

Employed for The Actual Manhunter (Bluefin); Bear Grylls (Movie Retailer); Warrior Island – BBC, The Bidding Room – BBC, Gordon Ramsay: Future Meals Stars – BBC (Hotcam); Develop with Aldi – C4, Worst Home on the Road – C4 (LCC); Dwell Rugby Union / Numerous Promos (New day); Hollyoaks for Lime Photos, Cobra for Sky, Commercials for Sugar Free TV, MTP, Milkmoney, MBP, Sticker Studios, The Chase Factual shoots for Ricochet, Past Productions, Chief, LS Movies (No Drama); Huge Zuu, Promoting Tremendous Prime, Outsiders (S+O); The Apprentice – Fremantle Media (Verve); Branded content material movies for quite a few businesses, together with LadBible, Conde Nast (Shoot Blue)

Sony’s FX9 has climbed to the primary spot of this yr’s High Ten Rental Cameras survey. And that’s as a result of, says Bluefin, “the FX9 appears to be the go-to digital camera for TV documentary work.”

At The Package Room too, it’s the FX9 that guidelines in docs “For us the Sony FX9 continues to dominate documentary capturing.”

Hotcam factors to the FX9, together with the FX6 and FX3 “making a clear sweep within the truth ent area. We don’t foresee this altering as this product vary over-specced for terrestrial supply and is on spec for many VOD platforms.”

The FX9’s Netflix accepted spec, means it’s a decrease value various to increased finish fashions, says Verve. “Though the Venice and Mini LF are Sony and Arri’s flagship cameras, typically they’re value prohibitive for many shoots that require greater than a single digital camera. The Netflix accepted FX9 affords unbelievable outcomes for its value so is often the staple of non-scripted leisure.”

New Day too says that “final yr we have been seeing a variety of purchasers capturing with the FX9 and FX6 for productions, fairly than the high-end cameras just like the Reds and Arris.”

The London Digicam Firm says “the FX9 has now turn out to be the business work horse  for broadcast factual leisure TV.  Prior to now we seen DOPs hiring and utilizing F5/F55 and self shooters typically favouring the FS7. Whereas now each DOPs and self shooters are utilizing FX9 and FX6.”

Movie Retailer Rental says the FX9 “has firmly displaced the FS7 MkII. As with the FX6 it generates beautiful pictures and works fantastically with Sony G Grasp glass and PL Cine glass alike relying on the use case. We’re seeing it used extra in multicam and studio conditions with the FX6 most popular in case you’re on the transfer.”

Origin additionally says the FX9 and FX6 have displaced the FS7 for a lot of. “Demand for the Sony FX9 and FX6 cameras has grown steadily as operators/manufacturing firms section out their older FS7 workhorse.”

Nonetheless, it could be the FX6 that takes the crown. “After a lot deliberation and consumer enter, we’re discovering that the FX6 has extra flexibility, versatility and is extra fascinating to the bulk and so we shall be buying these as an alternative of the FX9’s,” says Run Rent.


02 Arri Alexa Mini

Common Day Fee £454

High 5 rent from  247Kit.TV, FAVA Rental, Movie Retailer Rental, Movies at 59, Mediadog, New Day Photos, No Drama, Origin, ProcamTake2, ProVision, S+O Media, Shoot Blue, Verve, Video Europe, VMI

Employed for Adverts, vogue shoots (FAVA Rental); The Horne Part (Movie Retailer); dramas – BBC, S4C, ITV (Movies at 59); Disney, Netflix, BBC, adverts, music movies (Mediadog); Nice British Architects (New Day); Stonehouse, Biff & Chip, Molly & Mack, All Creatures Nice & Small, Triuir, Annika (No Drama); The Misplaced King, The Railway Kids Return, Don’t Hug Me I’m Scared, The Love Field In Your Dwelling Room (ProcamTake2); Glad Valley, Vera, Emmerdale, The Reckoning, Princess Mirror-Belle (ProVision); Married at First Sight, Jerk (S+O); This England (Verve); Endeavour (VMI); adverts, branded content material, function movies (Shoot Blue)

Arri’s Alexa Mini “has proved that it’s nonetheless related and in demand,” says Shoot Blue, however there’s a way it’s slowly being changed. “Whereas Alexa Minis have been our hottest cameras during the last 12 months, we anticipate the Alexa 35 to take over in 2023,” says Fava Rental. Movie Retailer says that “after the discharge of the Mini LF and now the Alexa 35, there was dialog about its longevity” however, as many ops are so used to it, “it continues to carry out effectively.” Movies at 59 picks out a “sluggish decline now within the Alexa Mini” and No Drama says demand “will dwindle into the later a part of this yr as Alexa 35 lastly begins transport in numbers.”



Common Day Fee £847

High 5 rent from  247Kit.television, Dynamic Rental, FAVA Rental, Filmstore Rental, Movies at 59, Mediadog, No Drama, Origin, ProcamTake2, ProVision, S+O Media, Shoot Blue, Verve, Video Europe, VMI

Employed for  adverts and vogue shoots (FAVA Rental); Ford Dwell (Movie Retailer); Dramas – BBC, Netflix, Amazon (Movies at 59); Netflix, Disney, Amazon, adverts, music movies (Mediadog); Cobra, The Bay, Maternal, Higher, Mayflies, adverts (No Drama); Jungle, An Viewers With Adele (ProcamTake2); Waterloo Street, Malpractice, Hunt For Raoul Moat (ProVision); Emily Atack, Two Males in a Tent (S+O); ABBA Voyage – Steam Movement & Sound (Verve); Grime Children, numerous (VMI); Gassed Up, adverts, music promos & shorts (Shoot Blue)

The Alexa Mini LF stays in third place this yr. Video Europe says the “Arri Alexa Mini LF and Arri Alexa Mini are nonetheless our hottest cameras by quantity and utilisation.” ProVision too says “the Alexa Mini and Alexa Mini LF once more reign supreme on the high of the record for drama with the Alexa Mini LF turning into extra in demand within the second half of 2022. Nonetheless, with the long-awaited arrival of the Alexa 35 we’re considering we might have a brand new child on the block.” Procam Take 2 says that in 2022 the “Alexa Mini LF was our busiest digital camera, carefully adopted by the Sony VENICE. Virtually all of the DOP want lists we noticed throughout options, dramas and commercials had the Mini LF or Venice listed. Each have been the go-to choices for streaming platform work and large-format glass utilization.”



Common Day Fee £165

High 5 rent from  247Kit.television, Alias Rent, Filmstore Rental, Movies at 59, Hireacamera, Hotcam, Shoot Blue, The Package Room, The London Digicam Firm, Mediadog, New Day, Origin, ProVision, Verve, VMI

Employed for Restore Store (Movie Retailer); Numerous pure historical past tasks (Movies at 59); 24 Hours in Police Custody, The Final Resort, Type Your Life Out, Inside M&S at Christmas (LCC); BBC, Disney , Amazon , music movies (Mediadog); Pure historical past, music movies (New Day); Soldier, Geordie Hospital, Leeds Hospital, Ferne McCann, The Dubai Hustle, Saturday Evening Takeaway, Mission Icon, Billie & Greg: The Household Diaries, Love Island: AfterSun (ProVision); Soho Theatre Dwell (Verve); numerous (VMI); broadcast docs for Blast! Movies (Shoot Blue)

The Sony FX6 strikes as much as fourth place within the Digicam High 10 and “seems to be the true market successor of the Sony FS7, extra so than the FX9,” says Shoot Blue. And there’s “no signal of slowing demand even with provide lastly catching up on orders’” says Hireacamera. Movie Retailer says the FX6 “has turn out to be the brand new go to digital camera in factual actuality and truth ent. It has surpassed the FX9 and FS7mk2 in rental quantity.” ProVision says the Sony FX6 has “stepped in the place the Sony FS7 left off.” And Shoot Blue studies “large demand for the Sony FX6, for its value level this digital camera performs extraordinarily effectively and it is vitally accessible. It is usually very mild weight, giving a broader vary of customers to have the ability to use this digital camera.”


05 SONY Venice

Common Day Fee £724

High 5 rent from  Bluefin, Dynamic Rental, Movie Retailer, Movies at 59, No Drama, Origin, ProcamTake2, ProVision, Shoot Blue, Verve, Video Europe, VMI

Employed for adverts (Bluefin); Save Our Squad (Movie Retailer); dramas (Filmsat59); Unusual Case Of Jekyll & Hyde, Ralph & Katie, Everybody Else Burns, Hollyoaks, Crime, adverts (No Drama); The Loneliest Boy In The World , Rogue Agent, Attempting (ProcamTake2); Emily, The Lengthy Shadow, Orpheus, Hullraisers (ProVision); Romesh Ranganathan: The Cynic (Verve); Midsomer Murders, Dodger, Brassic, Phoenix Rise (VMI); Sumotherhood (Shoot Blue)



Common Day Fee £158

High 5 rent from  Alias Rent, Bluefin, Hotcam, The London Digicam Firm, Run Rent

Employed for  Physique on The Seashore Viacom/MTV (Bluefin); Married at First Sight: After Occasion – C4 (Hotcam); Construct Your Dream House within the Nation, Dream Kitchens and Loos (Run Rent)



Common Day Fee £114

High 5 rent from  Alias Rent, Bluefin, Hireacamera, The London Digicam Firm, Mediadog, Run Rent, The Package Room

Employed for  True Life Crime UK (Bluefin); Numerous dry rent purchasers (LCC); PLT (Mediadog); Promos and on-line content material (Run Rent)


08 Arri Alexa 35

Common Day Fee £930

High 5 rent from Dynamic Rental, FAVA Rental, Mediadog, ProVision, Video Europe

Employed for  commercials, vogue shoots (FAVA Rental); BBC, Disney, adverts, music movies (Mediadog); Platform 7 (ProVision)


09= RED Gemini

Common Day Fee £450

High 5 rent from  247Kit.television, Movies at 59

Employed for Numerous pure historical past tasks (Movies at 59)



Common Day Fee £140

High 5 rent from  Run Rent, The Package Room

Employed for Save Cash in your Grocery store Store, Nicola Adams: Me and IVF (Run Rent)


Many because of all of the rent firms who took half:
Alias Rent, Bluefin, Dynamic Leases, Movie Retailer Rental, Movies at 59, Hireacamera, New Day, No Drama, Professional Movement, Procam Take 2, ProVision, Run Rent, S+O, Shoot Blue, The Package Room, Video Europe, VI Rental, VMI


The High 10 Rental Cameras survey first appeared in Televisual’s Spring 2023 situation

Jon Creamer

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